The Front of House Organisation invites alcohol brands and for that matter, non-alcoholic brands interested in purchasing the rights to be the exclusively served brand at some of our events and festivals. This activity often works well when combined with a sampling presence as a brand can give out samples onsite and then a customer can purchase the product over the bar.
A good example of this arrangement is at Rewind Festival where, as the official bar operators, The Front of House Organisation has previously had exclusive pouring arrangements with Aspall's Cyder, Bittburger Lager, Carlsberg, Black Tower Wine, Wychwood Brewery and Gaymers Cider.
In additional, FOHO negotiated for Black Tower wines to be the exclusive pouring wine at Live Nation's Hyde Park festivals and concerts attracting an average of 40,000 people per day for approximately 10 events a year. This is coupled with Black Tower's sampling presence onsite which re-inforces their promotional activity and brand reach.
Black Tower are also currently the exclusive pouring wine for all o2 Academy Venues - this was also a deal negotiated via The Front of House Organisation.
If you are interested in discussing pouring rights opportunities at events and venues throughout the UK, then please contact us on 0161 928 22 33 or email firstname.lastname@example.org
19th August 2011
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